“Smoke and Mirrors” – How a $2bn Start-Up Crashed and Burned
The Hollywood article above is from the pages of Vanity Fair, celebrating a film about the spectacular fall of a high profile start up.
Ironic then that this 2016 article from the same publication looks at another classic ‘Smoke and Mirrors‘ burnout and starts with the sentence …
“a new era of seriousness has descended on Silicon Valley. Investors are becoming more cautious about their bets, and where burn rates used to go unfettered, founders are now focused on metrics like profitability”
Not it seemed, in the corridors of Soft Bank or the Business Plan of We Work.