Envestors gives startups their own equity crowdfunding
One of the constant challenges for fast growth start ups is fund raising. Start ups are always on the verge of running out of cash so it's a constant battle and distraction, mainly for the CEO but often including the CTO, to be out in the market fund raising.
News this week that Envestors has launched a software-as-a-service platform for startups and scale-ups to raise funds and manage investors from seed through to maturity. They claim this gives companies total control around their fundraising activities.
The platform allows companies to set their fundraising campaign length – whether they want to run a long campaign for a large raise, a series of short micro raises or respond on-the-fly to positive news and open themselves up for funding.
“What’s great about having our own platform is that we can maintain total control, we can communicate directly with investors, share our latest successes and monitor how the investment round is going whenever we want,” said Kate Collinson at VzInternet.
Anything that helps reduce distraction from the core business is welcome and so, we will watch with interest.