Recently, we surveyed technology leaders and engineers to explore the key difficulties organisations face regarding contemporary work arrangements. The study presented participants with a list of potential challenges and recorded the frequency with which each was identified.
As you can see, sustaining creativity and innovation was most frequently selected, closely followed by fostering a sense of belonging.
Maintaining effective collaboration, onboarding new talent, balancing flexibility with cohesion and preventing work culture fragmentation are also high up in the focus.
In contrast, addressing overwork and optimising office space were noted far less often. Nonetheless, to some, they are pivotal.
This article provides immediately applicable solutions to these challenges, offering technology leaders the practical tools to navigate workplace complexities effectively.
Challenge: In a hybrid or remote environment, fostering creativity and innovation can be difficult due to reduced spontaneous interactions and isolated workflows.
In 1968, Dr. Spencer Silver, a chemist at 3M, was attempting to create a super-strong adhesive for use in aircraft construction. Instead, he accidentally created a weak, pressure-sensitive adhesive that could be peeled away easily without leaving a residue. At first, this invention seemed like a failure – after all, who would want a glue that doesn’t stick properly?
It wasn’t until 1974 that his colleague, Art Fry, came up with the idea of using the adhesive to create bookmarks that wouldn’t fall out of his hymnal. This spark of creativity led to the development of the Post-it Note.
Would Fry even find out about Silver’s invention if they worked remotely and had isolated workflows?
Yes, the first action step is to synchronise workflows. In-house, hybrid or fully remote; it doesn’t matter as long as the workflows are synced.
But there’s another problem – it’s not always people’s fault they are not creative and innovative.
Get ready to face the hard truth about your leadership style and/or organisation’s culture in general.
There was a study that explored the problems of lack of creativity and innovation conducted by Francesca Gino. Gino surveyed 3,000 employees across various industries and companies, revealing that:
In other words, leaders might believe they allow creativity and entice curiosity, but their team members certainly don’t feel that way.
This leads us to the most interesting thing in the study and that’s the list of 3 key innovation/creativity blockers:
Hence, the
There are a few important takeaways from this study and general practice that should mitigate the problem of lack of creativity and innovation:
However, not all people are creative (and innovative) by default. In fact, only a handful are. So what is the simplest method to entice creativity in otherwise uncreative individuals?
This may sound counterintuitive, but setting strict limits can be your ace in the hole.
Constraints, when approached with the right mindset, can be a catalyst for creativity rather than an obstacle.
In 1960, Bennett Cerf, the founder of Random House, bet the famous Dr. Seuss $50 that he couldn’t write an entertaining children’s book using only 50 unique words. This challenge came after Dr. Seuss had already successfully written “The Cat in the Hat” using a limited vocabulary of 236 words from a list of 348 words that first-graders should know.
The result?
Dr. Seuss accepted the challenge and produced “Green Eggs and Ham,” which became:
In business, limited resources often lead to innovative solutions while time constraints can increase productivity and focus.
Challenge: Employees, especially those working remotely, often struggle with feeling disconnected from the company culture and their colleagues.
Take it from someone who’s been working remotely for the last 11 years – this is a tough nugget to break. It will take a hard personal investment to create a sense of belonging. Nonetheless, it is achievable.
Now, the widely used solutions are:
Make no mistake; all of them work, but only if you a) give a team member a true sense of purpose and b) hold them accountable.
Consider a complex, interconnected machine – a sophisticated network of gears, levers and circuits. This machine, let’s call it “Synergy”, represents a tech organisation operating in a remote environment. Its smooth functioning depends entirely on the coordinated effort of its individual components – the remote tech teams or members.
The organisation’s leaders, the “Master Engineers”, understand that simply providing the blueprints isn’t enough. They need to instil a sense of purpose and accountability within each team, each member, each cog in the Synergy machine. It is an eight-step process.
To cultivate purpose, the Master Engineers ensure every team member understands their critical role in the machine’s overall operation. They explain how even the smallest line of code contributes to the larger function, and how each bug fix prevents a catastrophic system failure.
They also work with each team to set “precision-engineered” goals – targets that align not only with Synergy’s overall performance metrics but also with individual career trajectories. A junior developer might aim to master a new coding language, while a senior architect might focus on designing a more efficient data flow.
Regularly, the Master Engineers showcase the impact of each team’s work – how a new feature improved user experience and how a security patch prevented a data breach. In other words, they demonstrate real-world consequences.
To enhance accountability, the Master Engineers establish clear “performance parameters” – specific, measurable outcomes for each team and project. These defined expectations might include code quality metrics, sprint completion rates or client satisfaction scores.
Synergy is equipped with a sophisticated “monitoring system” – a suite of project management tools and performance dashboards that provide real-time visibility into the machine’s operation.
The Master Engineers also conduct regular “calibration sessions” – one-on-one and team meetings to discuss progress, address challenges and performance deviations and refine goals.
They empower team members to take initiative in problem-solving and decision-making.
(QUOTE)When individuals feel responsible for their part of the machine, they’re more likely to hold themselves accountable for the results.
Finally, the Master Engineers recognise and reward exceptional performance – publicly acknowledging teams and members that consistently exceed expectations and demonstrate strong ownership.
The outcome?
An environment where each team member feels deeply connected to their purpose and takes genuine ownership of their responsibilities. Such a combination not only drives performance but also ensures long-term stability and success.
Challenge: Coordinating efforts across distributed teams can result in inefficiencies, miscommunications and delays.
The problem is that managers stick to the paradigm of the office environment, completely ignoring the fact that their teams operate from living rooms, bedrooms and basements of their homes. And homes have an opposite paradigm.
Traditional office environments are structured for face-to-face interactions, spontaneous conversations and immediate feedback. Homes, on the other hand, are designed for personal life and privacy, creating a fundamental paradigm shift.
Moreover, office environments rely heavily on non-verbal cues, body language and spontaneous exchanges, which are largely absent in remote settings.
Challenge: Remote and hybrid setups make it harder for new employees to integrate quickly and build meaningful workplace relationships.
In our experience — and we are a fully remote team — two practices stick out when onboarding a new team member: mentorship pairing and weekly touchpoints with the new hire. And we are certainly not the only company that finds these two methods crucial.
If you can put together an extremely precise onboarding program, even better.
That’s basically all you can do besides providing access to the centralised knowledge base and training programs. If it sticks, fine. If not, repost the job ad. Some people are simply not a team material and there’s nothing you can do about it.
Here’s the thing. Onboarding and developing a new talent is directly related to and dependent on a sense of belonging. So by focusing on #2 (Fostering a Sense of Belonging), you will effectively address #4 (Onboarding).
Belonging is a key factor because a sense of belonging is crucial for new employees to feel engaged, confident and committed to their organisation.
Challenge: The push for flexible work arrangements can sometimes undermine organisational unity and alignment with company goals.
We are back to the shifting paradigm where an employee constantly changes between home and office. The first thing you need to do is to create a shared digital workspace – and use it. It doesn’t matter if a part of the team is in the office; they still must use that workspace as long as even a single member is remote.
What happens is that team members who work from the office, tend to disregard the fact that some of them are missing. In their minds, that person is on leave or has a day off. It’s simply part of that common office paradigm we mentioned earlier.
Challenge: A dispersed workforce can lead to fragmented cultures, where different teams develop disconnected subcultures.
Several experienced leaders have successfully addressed this issue through innovative approaches and strategic initiatives:
Automattic, the parent company of WordPress.com, provides an efficient example of maintaining a cohesive culture in a fully distributed workforce. Their leadership team adopted a “write early, write often” strategy to foster transparency and collaboration.
By encouraging team members to share updates and feedback in shared documents, they created a virtual environment that mimics the organic interactions of a physical office.
This approach proved highly effective, with 73% of Automattic employees reporting feeling more connected in their remote setting than in traditional office environments.
IBM’s leadership team faced similar challenges when shifting to a remote-first strategy in 2020. Initially, they observed a major decrease in employee engagement compared to in-person work. To combat this, IBM’s leaders implemented three innovative solutions:
The use of VR in particular yielded impressive results, with IBM reporting a 60% increase in the retention of leadership skills among participants. VR enables leaders to experience high-pressure decision-making scenarios in a safe simulated environment.
Tariq, a young leader in a global firm, successfully addressed cultural fragmentation in his 68-person division spanning 27 countries and 18 languages. His approach included:
These initiatives helped bridge cultural divides and rebuild team cohesion, demonstrating the importance of acknowledging and celebrating diversity while fostering unity.
CTO Academy leaders consistently remind team members of their common purpose and how their work contributes to overall company goals. During weekly team calls, for instance, a CEO reviews the group’s performance relative to company objectives. This practice helps maintain focus and unity, especially when team members are geographically dispersed like we are.
A manager based in Dallas, Texas, inherited a large team in India following an acquisition. To prevent cultural fragmentation, he:
These personal touches significantly improved team cohesion and morale, highlighting the importance of individual recognition in maintaining a unified culture.
Challenge: The blurred boundaries between work and home life in remote and hybrid setups have led to increased burnout rates.
If this is the prevalent issue in your organisation, you need to take a big step back and reorganise your processes. There is something in your operations that disturbs the balance.
In Germany, for example, contacting employees after hours is generally prohibited, with exceptions for emergencies and specific roles. The aim of this measure is to:
The decision is based on extensive research that, among other things, clearly proved that:
Actively promoting and tracking employee vacations to ensure they take breaks can be somewhat challenging when managing distributed teams. In our experience, the best approach is to utilise your central digital workspace.
Our COO, for instance, has implemented a time-off calendar where team members easily schedule their time off in Nifty after manager approval. This provides immediate visibility for the entire team, showing who’s out and for how long. It simplifies tracking and helps with processes because a team member can’t receive a task with a deadline that doesn’t take the time off into account.
These are basically dedicated days for deep work without interruptions.
In a fast-paced environment, burnout is inevitable. One approach is to provide comprehensive mental health resources such as counselling services, webinars or self-help materials. They should be:
This will enable you to identify and manage stress and burnout early on.
Challenge: With hybrid work models, many companies struggle to justify office expenses while ensuring the space remains functional.
It’s amazing how some technology companies underutilise technology, namely smart space management systems. For example:
The point is to rethink the organisation of the office space because clearly something is off. Maybe you have collaboration hubs but no quiet thinking bunkers where an employee can retreat to contemplate the problem without distractions. Perhaps it’s overcrowded or oversaturated with unnecessary equipment and simple re-arrangement could go a long way.
This is where technology or a good old professional interior designer helps.
Now, you may have also heard of ‘hot desking’ otherwise known as ‘hoteling’. If you are thinking about implementing such an option, consider these factors:
That’s the less discussed outcome of booking desks and spaces practice. As a species, we are wired to grow attached to our personal spaces and the office desk is no exception. Drop us anywhere and we’ll transform a hole in a rock into a cosy and warm place with a personal signature.
Just for fun, imagine a bunch of kids storming into a room filled with cool toys – day after day.
So to sum up:
90 Things You Need To Know To Become an Effective CTO
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