Why do we turn up for work? Why do we burn that midnight hour trying to breath life into an invisible start up?
Altruism, the craic or just those (soon to be restricted) free beers from the We Work fridge?
Maybe for you it’s some or none of the above but, what it should be is a project that is a mixture of challenging, intellectually stimulating and ultimately, rewarding.
Ah, yes, the filthy lucre which let’s face it (despite all those who say “I’m in it to change the world”) is normally the driving force as you seek a handsome reward after, to offset the financial pain during.